![]() A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people. They are the ones who have a say in purchasing decisions.Ī questionnaire is a tool that’s used to conduct a survey. When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of the existing and potential customers. The same company could potentially get feedback from their entire customer base using an online questionnaire. It would be impossible for a large company to interview tens of thousands of customers in person. They can capture a larger audience than in-depth interviews, making them much more cost-effective. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. Questionnaires also save time for both parties. That’s because in-depth interviews can require you to compensate the interviewees for their time and provide accommodations and travel reimbursement. Questionnaires can be a more feasible and efficient research method than in-depth interviews. ![]()
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